The Money Gorilla: What What Does a Gorilla Have to Do with Making Money for Women in Business?

The Money Gorilla: What What Does a Gorilla Have to Do with Making Money for Women in Business?

What does a Gorilla have to do with making money for women in business? There’s an experiment that shows a videotape* of six college students on a basketball court. Three are wearing white shirts, three dark shirts. The instructor asks them to randomly pass a ball amongst themselves and asks the audience to count only the number of passes between the white-shirted students in one minute. About halfway through the process a woman in a gorilla suit slowly walks through the students, who ignore her. The gorilla turns and faces the camera and pounds her chest. Then she leaves the circle.

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