Women in Business Don’t Take Enough Financial Risks

Is it true that women in business don’t take the financial risks necessary to get ahead? We know that women still earn only 78 cents on the dollar compared to men and though there are plenty of women middle managers, there are dismally few at the CEO level. According to Lois P Frankel, author of Nice Girls Don’t Get Rich, these are symptoms that reflect the social training girls and young women receive about “doing good and being nice” over getting ahead. Making money and being the good girl, wife, or employee can be in direct opposition to a path of power and women will often pick the path of least resistance. Though understandable, this is not a great strategy for your bottom line, (and I don’t mean the bottom you sit on). This is especially true as women move into their retirement years.

What are the risks women should be taking?  To name a very few: 1) starting a new business or 2) investing in real estate or the market or 3) NOT giving their adult children money to bail them out of self-induced situations. This last one is a huge money mistake for women and pops up all the time with my Money Coaching clients.

Women in Business: Here are a couple questions to think about to give you Financial Peace:  1) Where do I sit on the risk continuum? Am I fairly conservative, risk aversive and so need to work for someone and get a steady paycheck? Or am I ready to leap tall “start my own company” buildings, and get sound business help to do so? 

2) What risk am I willing to take in 2012? It could be as simple writing down all your purchases for thirty days. As Ellen the talk show host says in her new book: Seriously, I’m Kidding, (paraphrasing) “Stretching is more than doing yoga, it’s taking risks.”

Is It True That Nice Girls Don't Get Rich?

Nice Girls Don't Get Rich author Lois Frankel, Ph.D (a rich woman in more ways than one) says that many of the characteristics that make women uniquely feminine are the very same behaviors that prevent them from becoming financially independent. What does she mean by that?

Women are socialized to be the caretakers and still today more women go into the helping professions than men, which don't pay as well as other professions. Ms. Frankel says she spent "the first half her adult life believing that doing good and doing well were mutually exclusive." 

Take a look at this "nice girl" programming and see what you think:

* Money is power, and most little girls are not taught to be powerful - they're taught to be "nice."

Are girls getting a different message today? I'm not so sure. Women are still called the "B" word when they act assertive, and not just by men. My cousin Kim Kelly, a professional polo player (horses not water) was treated bad by the male polo players, but got little support by women players.  It makes me sad when I hear women putting down other women with comments like: "Women are so catty," or I hate working in an office of "backstabbing" women. I've always expected the best from women and that's what I've experienced.

* Girls are socialized to be caretakers, nurturers and accomodators - not necessarily breadwinners. (But many of us are.) 

It's wonderful to be caring and loving. And, we know that taking care of a family, on top of a job, is exactly what it sounds like - 2 jobs!! One solution I'd like to see is better child care help in terms of subsidies. If we can subsidize big business, what about working women with young children? It will take more women in Congress to accomplish this. Currently America has one of the lowest representations of women (16%) of any of the industrialized nations.

* Women are more likely to spend their income on their children and the household, whereas men are more likely to be prudent about investing.  Women ARE the consumers in our culture. Something like 80% of goods bought are bought by women. That's all fine, but we have to get better at saving and thinking of our future - afterall, as I've said before in this blog, all those shoes in our closet won't feed or house us in retirement.

Two questions for you to Consider:  What do you think it will take for us women to be both "nice" and powerful with our money? What would happen if you stopped being so concerned about whether others see you as "nice" and focused more on making and keeping more of your money?