Your brain on money. We women in business love to believe that our logical brain is in charge when it comes to making decisions about money. If we're not in stress or fight or flight, this is true. But, when stressed, it's the emotional brain that's running the show. The research of Dr. Bessel van der Kolk, founder of the Trauma Center in Brookline, Massachusetts, shows that even people with no trauma history, but who are undergoingespecially strong emotional stimulation, we shift into the right-brain (emotional) processing which shuts off logic.